Rouhollah Afzali — CTO · Chief Product Officer

01PROFILE

One career, four disciplines — fused.

Across my career I have served as CTO, Chief Product Officer, technology director, product manager, project lead and leader of multidisciplinary teams — from hands-on programming and product design to steering national-scale projects, high-volume data platforms and AI-native products.

The journey began in 2002 with software design and development, moved through international entrepreneurship and hybrid hardware–software products, and in recent years has centered on artificial intelligence, intelligent enterprise systems, high-scale data processing, automation and decision intelligence.

Alongside domestic work, I founded a company in Germany and designed products and platforms for international markets including Germany and the United States.

TTechnologyArchitecture, full-stack engineering, AI systems, real-time infrastructure

PProductStrategy, discovery, full lifecycle from concept to production and scale

DDesignUX/UI, interaction design, multimedia — an Adobe Certified Expert foundation

MManagementLeading multidisciplinary teams, complex national projects and ventures

02NOW

CTO / Chief Product Officer

Behineh Dadeh Pardazan Raymon — Pishran · 2017 — present

Pishran is a technology and engineering group focused on software products, AI solutions and organizational productivity. It began with smart products, IoT and hardware–software systems, then expanded toward artificial intelligence, organizational transformation, enterprise knowledge, automation and intelligent decision-support systems.

Across its products and projects I have served in CTO, Chief Product Officer and technology / product leadership roles.

Technology & product leadership Product strategy & development Software systems architecture AI-driven product design Leading front-end, back-end, mobile, UX/UI, data & AI teams Turning business problems into shippable products Designing & managing complex national projects High-scale & real-time system design Full product lifecycle — concept → production → scale Intelligent enterprise solutions Knowledge architecture & enterprise AI Productivity models built on technology, co-creation & crowdsourcing

03IMPACT

Flagship projects, real-world scale.

P·01Ministry of Industry, Mine & Trade

Retail Transparency Platform

One of the country's largest data-driven programs — collecting, processing and analyzing retail transactions in real time. Built on API-first architecture, stream processing and high-scale data infrastructure, connected to a nationwide network of stores.

3M+records & transactions per minute

Real-time collectionStream processingDistributed data infrastructureData warehousePrice & distribution monitoringAnomaly detectionGeo & economic analytics

P·02National platform

Road Transport Monitoring

A comprehensive platform for live monitoring of the national heavy-vehicle fleet — buses, trucks and road transport. Each vehicle reports its GPS position roughly every 3 minutes, producing a relentless real-time stream: live positioning, route analysis, speed and violation detection, congestion analytics and layered operational dashboards.

0K+vehicles tracked live

~170KGPS updates / minute

Live trackingReal-time analyticsNational dashboards

P·032024

Virtual Presidential Election HQ

A digital, AI-powered ecosystem for the presidential election — for campaign HQs and for citizens connecting directly with candidates' programs. Per-candidate chatbots and knowledge bases, intelligent Q&A, analytics, supporter organization, program comparison and promise tracking. All six candidates could use the platform, at very high usage scale.

RAGKnowledge baseCampaign analyticsMass scale

P·0424/7 AI

Arbaeen AI Assistant

A round-the-clock intelligent assistant for pilgrims — borders, routes, currency, transportation, service stations, healthcare, nearby services and travel guidance. Alongside it, the Hamsafar platform matched pilgrims with spare vehicle capacity to those needing a ride.

1M+pilgrims · millions of interactions

AI assistantRide matchingMass-scale ops

P·05Media × AI

Boro Pey Kart

An intelligent university-major guidance platform paired with a national TV program — Media + Product + Psychology + Data + AI. Students explored and compared majors, ran head-to-head duels, mapped interests, checked admission odds, discovered career paths and consulted an AI advisor to finalize their choices.

~1Mdigital visits · hundreds of thousands of users

RecommendationDecision supportAI advisor

P·06Enterprise AI

AI Board Assistant

An AI copilot for boards of directors — with access to contracts, past resolutions, documents, meetings and organizational history, building an enterprise knowledge base that grounds board decisions in real evidence.

Semantic searchOrganizational knowledgeDecision support

04FLAGSHIP R&D

Korsi — Enterprise AI & Decision Intelligence

The core idea: AI inside an organization should not be just a chatbot. It should become part of the organization's memory and nervous system.

Knows the organization
Understands documents
Remembers meetings
Preserves past decisions
Maps people ↔ projects ↔ decisions
Tracks commitments & actions
Detects emerging risks
Retrieves evidence for every decision
Gives leaders real organizational context, at the moment of decision

KORSI Organizational memory · nervous system

Organizational MemoryEnterprise KnowledgeDecision IntelligenceContext-aware AIEvidence-based AILong-term MemoryAI AgentsOrganizational LearningDecision TrackingKnowledge Architecture

05ORCHESTRATION

The Pishran model — massive projects, days not months.

Large projects, analyzed and decomposed correctly, can be executed in parallel by hundreds of specialists — thousands of tasks, one to a few days.

01Decompose

02Parallelize

03Orchestrate

04Execute

MYHERO~300 people · 1 day

UX/UI, front-end, back-end, database, mobile, content, research, psychology and data-entry teams worked simultaneously — producing data on nearly 1,000 inspirational figures in about one day.

YEK-O-DOone intensive day

Parents + child + media content: the system recommended films and animations for each child, then helped parents turn watching into meaningful family conversation — what to discuss, what to ask, what values to draw out. Hundreds of parents, psychologists, child specialists, writers, researchers, designers and developers co-created it.

Khuneh be Khuneh Mehmunieh — ~110K home-cooked meals, 1,000+ participants Ghadir walks & campaigns Million-Bite initiative Arbaeen projects Social & cultural projects

06VENTURE

Edutainex — founder at the edge of atoms & bits.

Founder / CTO / CPO · Germany–Iran · ~2016 → the pandemic era. Smart toys, interactive products & EdTech: Education + Entertainment + Hardware + Software.

MATEYAn interactive smart toy with personality — it talked, laughed, moved, changed its voice and reacted to the child's behavior.

HubbiesA multiplayer voice console for party games — launched internationally via Kickstarter.

NeubookA smart physical book — pages and physical interaction connected to a mobile app, unlocking audio & digital experiences.

Smart TableA children's table blending physical & digital play — recognizing objects on its surface, connecting to mobile, producing sound and running smart games.

ALPHA — Web Summit PortugalWeb SummitGITEX DubaiKickstarterCompany registered in GermanyProducts designed for the US market

07FOUNDATION

From pixels to platforms.

ACE

Adobe Certified Expert — Multimedia & Design

Before technology and product leadership, I worked deeply in design, multimedia, interactive design and professional Adobe training — ACE certified, expert-level in ~14 Adobe applications across UI & web design, graphics, animation, motion and digital content. I also taught Adobe products professionally. That foundation is why UX, interaction design and experience quality remain central to how I build products.

2002–2015

Software Engineering & Product Design

Over a decade across every layer of product: front-end, back-end, mobile, desktop, UX/UI, databases, APIs and software architecture — with JavaScript, Python, Java, Go, C#, PHP, Node.js, React, React Native, Flutter and more. I define my skillset not by one stack, but as full-stack software/product engineering and architecture.

JavaScriptPythonJavaGoC#PHPNode.jsReactReact NativeFlutter

WORKS

Selected works of the era

Cheshmak.me — Mobile AnalyticsBale (contribution)Hamafza platformAmirkabir University systemsIUST Civil Eng. faculty siteChista — Quranic softwareSohbah productsMenbar — speakers' appInfographic.irPPPTTask.irCalendar.irChoobin online storeZamUnity — US community platformMyRent — US rental management…and dozens more sites, apps, games & systems

08GLOBAL

International work.

USA

Dispatch AI

Design and implementation of an intelligent dispatch & routing system for the US market — product design, UX/UI, architecture and development.

USA

Smart Property & Building Management

A smart property platform managing owners, tenants, units and real-estate workflows.

EU / GLOBAL

Ventures & collaborations

A German-registered company, Web Summit & GITEX exposure, Kickstarter launch, plus software collaborations with international clients and teams.

09SIGNALS

Recognition along the way.

~2012Winner — web design, Iran National Web Festival

~2013Selected — national programming & mobile festival

2014–15Jury member — national technology competitions (web & mobile)

ALPHAEdutainex selected — ALPHA program, Web Summit Portugal

SCALENational projects & high-scale platforms, designed & delivered

10EXPERTISE

Domains I operate in.

Technology & Product LeadershipCTO / CPO LeadershipProduct StrategySoftware ArchitectureFull-stack Product EngineeringArtificial IntelligenceAI-native ProductsEnterprise AI Technology & Product LeadershipCTO / CPO LeadershipProduct StrategySoftware ArchitectureFull-stack Product EngineeringArtificial IntelligenceAI-native ProductsEnterprise AI

Decision IntelligenceKnowledge & Memory SystemsLarge-scale SystemsReal-time & Data-intensive PlatformsUX/UI & Product DesignDigital TransformationTeam & Project LeadershipEntrepreneurship Decision IntelligenceKnowledge & Memory SystemsLarge-scale SystemsReal-time & Data-intensive PlatformsUX/UI & Product DesignDigital TransformationTeam & Project LeadershipEntrepreneurship

11THESIS

AI is not a feature. It's a paradigm shift.

In two decades I've watched Web, Mobile and Cloud reshape the industry — but I believe the AI shift is more fundamental than all of them. It is not a new technology for improving existing software; it is the beginning of a paradigm shift in how products are built, how people work, how organizations are run and how decisions are made.

SOFTWARE UNTIL TODAY ASSUMED A HUMAN WOULD…

find the information,open the right screen,fill the form,analyze the data,push the workflow,and finally — decide.

AI CHANGES THAT ARCHITECTURE AT ITS ROOT.

Understand contextand natural human language

Hold memoryturning scattered information into knowledge

Reason & analyzediscovering relations across information

Act with agencyproposing actions, using tools, running processes autonomously

“The question that matters is not ‘how do we add AI to this product?’ — it is: if this product, process or organization were built today, from scratch, in the AI era… what would it look like?”

The golden opportunity of this era is redesigning products, processes and even organizations with AI assumed from day one. My current focus is building systems where AI is not a side feature but part of the architecture, memory, cognition, decision-making and core operations — across software, education, healthcare, commerce, government and the inner structure of companies. I see AI not merely as a technological shift, but as a historic opportunity to build the next generation of products and businesses.

BUILD THE NEXT SYSTEM

Technology × Product × AI

Two decades of building — from design and code to CTO/CPO leadership, national scale and AI-native systems.

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Two decades of building products that think & scale.